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What are the art requirements for a logo to be printed on your promotional items (napkins, cups, koozies, ribbons, bags, tape measures, etc.)?

As a general rule, the logo should be a vector file. This is a special type of file that is typically created in a program such as Adobe Illustrator or Corel Draw. A vector file is scalable and highly editable. The file extension is most commonly .ai, .eps, .svg, or .pdf. Please note that just because the file was saved in this format and has this extension, it is not necessarily a vector file. If you are not sure whether the file is vector, please contact us and we will let you know whether or not the image is acceptable for printing.

All text in the vector file should be converted to outline (which essentially means the text is converted to art and our graphics software will not read the text as a font). Converting to outline is necessary because in most cases we do not have the font and thus the text will not appear correctly when opened by our art department. If you are not sure if the file is in outline format, please contact us.

If you do not have access to the vector version of the image or if you are having difficulty converting the text to outline, we offer the service to correct the file for you. See the link below for art correction services.

Click here for Art Correction Services

For some items we only require a high resolution image (usually at least 300 dpi). The file extension will usually be .jpg, .tiff, or .png. Items that typically do not require vector art are digitally printed items. Digital printing is discussed in more detail in the section below.

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