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What is digital printing?

Digital Printing (also known as 4-color process) is when all colors are printed at the same time using CMYK colors. A digital printer is essentially a larger/industrial version of the ink jet printer you may have at home. Digital printing is useful when printing a full color photograph on a napkin, koozie, cup, coaster, etc. When printing digitally, we are able to print shadows, gradients, and halftones. Another benefit of digital printing is that it tends to be a less expensive print method when printing multiple colors on small print runs. For digital printing, the artwork should be a high resolution image (usually at least 300 dpi or even better 600 dpi). The file extensions usually will be .jpg, .tiff, or .png. Depending on the product, printing digitally will not be as crisp or defined as with our other printing methods. Below are two examples. The napkin on the left was printed digitally and the napkin on the right was printed via pad print. Notice how much more crisp the pad printed version is compared to the full color process version. This is especially noticeable in the peacock part of logo.

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